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How 2 Broke College Students Lost Everything Then Made $10 Million MONTHLY Using TikTok Shop Affiliates and E-Commerce

Learn the Secrets of Entrepreneurial Success Through Resilience, Strategic Pivots, and Social Media Mastery

Author

Ava
June 19, 2024

Lessons in Entrepreneurship and Resilience

In our ongoing journey to explore and share valuable insights on entrepreneurship, I recently came across an inspiring video from the Michael Sartain channel on YouTube that I believe you will find valuable.

This video, featuring an interview with two determined entrepreneurs, is a treasure trove of real-world business lessons.

The video can be found here.

I wanted to highlight this because it provides invaluable lessons on resilience, learning from failures, and the relentless pursuit of success.

In the Spotlight: Stories of Grit and Determination

In this video, we meet two entrepreneurs, Weston Corica and Brandon McElroy, who openly discuss their experiences, highlighting the importance of resilience, learning from failures, and the relentless pursuit of success. Here are some detailed key takeaways from their journey:

  1. Learning Outside Formal Education: Despite both entrepreneurs graduating from college, they emphasize how most of their practical business knowledge came from self-learning through the internet rather than formal education. They candidly share that what they do now was not taught in their college courses. Instead, they utilized online resources and real-world experiences to gain the skills necessary for their entrepreneurial ventures.

  2. Early Business Ventures and Challenges: Their first venture, Golden Glaciers, was a t-shirt company they started while they were still in college. They were inspired by Nikki Diamonds of Diamond Supply Co., who was dominating Instagram at the time. They managed to sell four shirts to friends and family, but quickly realized they lacked the necessary business acumen. This failure was a crucial learning experience, teaching them the importance of understanding the market and having a solid business plan.

  3. Pivoting to E-Commerce: After the initial failure, they pivoted to e-commerce, buying products from Alibaba and selling them on platforms like eBay, Mercari, and Amazon. They found this model easier as it didn’t require extensive marketing knowledge; people were already searching for these products. This pivot marked the beginning of their foray into online retail, highlighting the importance of flexibility and willingness to change direction when needed.

  4. Influences and Mentorship: The entrepreneurs were significantly influenced by Tai Lopez, a well-known figure in the e-commerce space. They recalled tuning into Tai’s Periscope live streams in 2015, which pushed them further into the world of Amazon selling. Tai’s training sessions provided them with a foundation in e-commerce strategies, underscoring the value of seeking out mentors and learning from those who are already successful.

  5. Failures and Resilience: From 2015 to 2020, they experienced multiple business failures, going broke several times. One notable setback involved fidget spinners. They invested heavily, only to find out that their products contained lead. Amazon flagged their account, and they were forced to pay to have their inventory incinerated. Despite these significant losses, they remained resilient, learning from each failure and using those lessons to improve their business strategies.

  6. Consulting Business Pivot: When faced with financial difficulties, they started a consulting agency to leverage their e-commerce knowledge. They created a website, optimized it for SEO, and began acquiring clients through organic search. One of their notable successes was launching the first CBD oil on Amazon, which generated over seven figures in the first month. This pivot not only helped them stay afloat but also allowed them to pay off debts and gain financial stability.

  7. Sales Mastery: To sustain their consulting business, they invested in sales training, specifically using Jordan Belfort’s "Straight Line Persuasion" system. They practiced sales scripts and tonalities, which significantly improved their ability to close deals. This focus on mastering sales techniques was crucial for their survival and eventual success, highlighting the importance of continuous skill development.

  8. Adapting to Market Changes: Their journey underscores the need for adaptability. They moved from selling t-shirts to e-commerce, then to consulting, always ready to pivot based on market demands and personal learnings. Their story is a testament to the importance of staying agile and responsive to change in the entrepreneurial landscape.

  9. The $10 Million Breakthrough with TikTok: The most pivotal part of their story was their ability to leverage the lessons learned from their failures and apply them to a successful business model. By perfecting their e-commerce strategies and utilizing their consulting business's profits, they launched a series of highly successful Amazon products. However, the game-changer was their use of TikTok Shop and leveraging TikTok affiliates. They tapped into the massive user base of TikTok, creating engaging content that drove traffic to their products. Collaborating with TikTok influencers and affiliates significantly boosted their sales, leading to exponential growth. Over time, this strategy enabled them to generate $10 million in business. Their story is a powerful reminder that perseverance, adaptability, and leveraging social media platforms like TikTok are key to achieving significant financial success.

As you can see from the graph above, U.S TikTok Social Buyers are projected to over 39.5 MILLION!

These users will be spending BILLIONS of dollars in revenue on the platform & you can cash in on this QUICK.

As Weston & Brandon go on to explain, they had an affiliate make over $600,000 from just ONE AI Affiliate Video! 

They have another affiliate literally making videos from his bed cashing in over 6-figures!

WATCH THE FULL PODCAST

The stories shared in this video are a testament to the power of perseverance and adaptability in entrepreneurship.

I highly recommend watching the full podcast video here to get a deeper understanding of their journey.

All credit goes to the original creators of the video and the entrepreneurs featured in it. I hope you find their journey as inspiring and educational as I did.

Also, if you’d like to go ahead & join Michael Sartain in Men Of Action then make sure to click here.

Here is a list of videos from 'The Wealth Engineers' YouTube channel that are relevant to TikTok and AI videos, which can help you take advantage of the new 2024 TikTok Shop Affiliate Strategy they discussed during this podcast:

AI Goldmine: AI Video Hack for YouTube & TikTok Automation Domination

6 Powerful AI-Based Video Editing Software That Can Earn You $6k+ Monthly (2024)

How to Make VIRAL AI Generated Anime Videos (Free Method)

Create 300 AI Videos in 30 Minutes for YouTube Shorts, Instagram Reels & TikTok | Make Money Online 

EASY AI MONEY: How To Create VIRAL Talking AI Generated Videos to Get MILLIONS of views! 

Final Thoughts

Weston Corica and Brandon McElroy's journey from broke college students to multimillionaires is a testament to the power of resilience and adaptability.

Starting with a failed t-shirt business, they learned the importance of market understanding and solid business planning.

Their pivot to e-commerce, guided by mentorship from Tai Lopez, highlighted their ability to adapt and learn from failures.

Despite multiple setbacks, including the lead-contaminated fidget spinners incident, they demonstrated remarkable resilience.

Their consulting business helped them stay afloat during tough times, showing the importance of leveraging existing knowledge.

The game-changer for them was their innovative use of TikTok Shop and affiliates.

By creating engaging content and partnering with influencers, they tapped into a vast audience, generating $10 million monthly in business.

Their story is a reminder that perseverance, adaptability, and strategic use of social media platforms can lead to incredible success.

I highly recommend watching the full podcast video to gain deeper insights into their journey.

Additionally, make sure to explore related content on 'The Wealth Engineers' YouTube channel to help you apply these strategies in your own ventures.

Best regards,
The Wealth Engineers

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